About Aशा
Grace Woven by Asha Dhaundiyal
Our Story
Aशा was born from a deep passion for preserving India's rich textile heritage and celebrating the artistry of handloom weaving. Founded by Asha Dhaundiyal, our journey began with a simple belief: that every thread tells a story, and every weave carries the soul of its creator.
What started as a personal love for traditional Indian textiles has evolved into a platform that bridges the gap between timeless craftsmanship and contemporary fashion. We work directly with skilled artisans across India, ensuring that their ancient techniques are preserved and their livelihoods are sustained.
At Aशा, we don't just sell clothing – we curate experiences that connect you with the cultural richness and artistic excellence of Indian handloom traditions.
Our Mission
To preserve and promote India's handloom heritage by creating a sustainable ecosystem that supports artisans, celebrates traditional craftsmanship, and brings authentic handwoven textiles to fashion-conscious consumers worldwide.
Our Vision
To be the leading platform for authentic Indian handloom products, where every purchase contributes to preserving cultural heritage, empowering artisan communities, and promoting sustainable fashion practices.
Our Values
Authenticity
Every piece in our collection is genuinely handwoven by skilled artisans using traditional techniques passed down through generations.
Community
We believe in empowering artisan communities by providing them with fair wages, recognition, and a global platform to showcase their craft.
Sustainability
Our commitment to eco-friendly practices includes using natural fibers, organic dyes, and supporting sustainable production methods.
Meet Our Founder
Asha Dhaundiyal
Asha Dhaundiyal's journey with handloom textiles began in her childhood, surrounded by the rich weaving traditions of her family. With a background in textile design and a passion for cultural preservation, she founded Aशा to create a bridge between traditional artisans and modern fashion enthusiasts.
"Every saree, every kurti, every stole in our collection carries the essence of our cultural heritage. When you wear Aशा, you're not just wearing clothing – you're wearing stories, traditions, and the dreams of our skilled artisans."
Our Impact
Why Choose Aशा?
Experience the Beauty of Handwoven Excellence
Discover our curated collection of authentic handloom sarees, kurtis, and traditional wear. Each piece tells a story of heritage, craftsmanship, and timeless elegance.